Leadership Book Club - February

Join us for a book discussion on The E Myth: Why Most Businesses Don't Work And What To Do About it by Michael Gerber. In the E-myth book, Gerber argues that new business owners typically fail because they focus on technical expertise rather than on developing business knowledge. They mistakenly think that knowing how to do a specific thing, such as baking pies, is all it takes to make a business work. Details three essential components a business needs to survive developmental growing pains, leads entrepreneurs through seven steps to success, and teaches how to revive a dying business

There are different versions of the book. We are discussing the original one.